OppenheimerFunds Homepage For New Users

The approach to new or unrecognized users visiting OppenheimerFunds presented the opportunity to personalize user-journeys and the content that's being seen. This experience allows users to self-select their location and role, and it allows the brand to promote relevant and engaging content. My role in this project was Creative Director, UX/UI designer, and interaction designer.

UI and Creative Decisions

For this project, I bypassed wireframes and sketches and moved directly into visual design where I worked on UX and UI simultaneously. For projects with simpler user-flows and features, this can sometimes be the most effective and efficient use of time and resources. I used brand-campaign imagery as the backdrop for my designs to ensure a close connection to other public-facing messages that our users might be seeing. I used the full width and height of the browser window to create a wide-open canvas that focuses on impactful photography and gives a premium first impression.

Interaction and Animation

Reusing the same space over-and-over in a thoughtful way allowed us to keep this experience feeling light, minimal, and uncluttered. Content, location choices, and user roles slide in-and-out of focus at contextually relevant moments so that users are only given options when they're needed.

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About Me

I am a Digital Creative Director of an award-winning product design and development team at OppenheimerFunds. I have nearly 20 years of experience leading the UX/UI design of websites, mobile applications, online tools, and campaigns. I lead and take part in all aspects of the product design cycle. I run brainstorming and whiteboard sessions with business partners to help prioritize features, functionalities, and determine goals for digital experiences. I also serve dual roles as "player" and "coach". I provide direction and support to my team, and for select projects, I create hands-on assets including sketches, wireframes, clickable prototypes, high-fidelity visual designs, and interaction designs.

Previously, I have worked as a Digital Creative Director at The Dr. Oz Show, and as a designer/director for various other brands including The Food Network, Saveur, Popular Science, Field & Stream, Parenting, Barnes & Noble, and more.

I am a Digital Creative Director of an award-winning product design and development team at OppenheimerFunds. I have nearly 20 years of experience leading the UX/UI design of websites, mobile applications, online tools, and campaigns. Previously, I have worked at The Dr. Oz Show, The Food Network, Saveur, Popular Science, Field & Stream, Parenting, Barnes & Noble, and more.